Todoist: Shaping productivity through design

Discover my role and contributions as a product designer at Todoist, where I helped enhance this acclaimed productivity app's user experience.
Todoist showcased on multiple iPhones

If you're passionate about productivity and constantly striving to improve your output, chances are you've come across Doist and their widely acclaimed to-do app, Todoist. Having been one of the product designers behind Todoist for several years, I've had the honor of actively participating in the design and evolution of this extensively utilized application, making valuable contributions to its remarkable achievements throughout the journey.

Todoist is a highly popular and user-friendly mobile app that helps individuals effortlessly create and manage their to-do lists and tasks. With its availability on multiple platforms, including iOS, Android, and the Web, Todoist offers a seamless and convenient solution for users to stay organized, boost productivity, and effectively prioritize their daily responsibilities. Whether it's personal or professional tasks, Todoist's intuitive interface and extensive features make it a must-have tool for anyone seeking to streamline their workflow and achieve their goals with ease.

My work at Todoist

As a product designer, my main responsibility was to ensure that the app's design was user-friendly, visually appealing, and aligned with the brand's identity and values. This involved working closely with a team of developers, marketing, and other designers to come up with innovative solutions and constantly improve the app's features.

Working on an app for such a long time can lead to a lot of growth and progress, which is exactly what happened with Todoist. As a designer for the app, I had the amazing opportunity to contribute to its success and evolution. Out of all the contributions I made, the one that stands out to me the most is the work I did for Todoist Foundations. This project was a game-changer, revamping many vital parts of the app and paving the way for its future versions.

I also had the pleasure of reimagining the app's search engine and results, implementing an initial dark theme, and perfecting the color palette for all themes. Additionally, I contributed to hundreds of bug fixes, taking on the "Design Hero" role internally. This role allows for a dedicated focus on ensuring the existing features are flawless while taking a break from inventing new ones.

My experience at Todoist has surpassed all expectations, and as I reflect, there is one achievement that stands out: the creation of the groundbreaking Task Details view. This screen has become a cornerstone of the app, empowering users with its exceptional capabilities. Witnessing the growth and prosperity of the app throughout the years has been an extraordinary journey.

One of the key contributions I made was revamping Todoist's interface to make it more intuitive and easy to navigate. This involved conducting user research, gathering feedback, and implementing changes based on user preferences. The result? An improved user experience that received positive feedback from users.

I also played a significant role in the design of new features, such as the option to add subtasks and deadlines, which have now become essential parts of Todoist's functionality. This was a great opportunity for me to showcase my creativity and problem-solving skills.

Lessons learned

Working on Todoist, a popular task management app, taught me invaluable lessons about product design, especially within the dynamic and ever-evolving mobile app industry. Through my experience, I gained a deep understanding of the significance of user research and actively seeking feedback from users. This enabled me to create user-centric designs that addressed their pain points and provided seamless experiences.

Moreover, working in a highly competitive market emphasizes the need for continuous adaptation and improvement. I constantly refined and iterated on my designs to ensure they remained relevant and competitive, always striving to deliver exceptional user experiences. The knowledge and skills I acquired during my time at Todoist have undoubtedly shaped my approach to product design and prepared me for the challenges of the fast-paced mobile app industry.

In addition to gaining practical experience in collaborating with cross-functional teams, I had the opportunity to manage tight deadlines and competing priorities while effectively communicating design decisions. These invaluable skills have not only shaped my career as a product designer but also enhanced my ability to adapt and thrive in fast-paced, dynamic environments.


Being part of Todoist's team has been an enriching experience for me. I am proud of the contributions I have made to this popular productivity app and grateful for the lessons I have learned along the way. As a user myself, it brings me joy to see how Todoist continues to help millions of people stay organized and productive every day. So if you haven't tried it yet, give Todoist a go and see how it can transform your to-do list game! Happy organizing!

Todoist | A To-Do List to Organize Your Work & Life
Trusted by 30 million people and teams. Todoist is the world’s favorite task manager and to-do list app. Finally become focused, organized and calm.
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