Interactive British Airways Billboard.

Posted on December 1, 2013 in Marketing

Pretty impressive if you consider that the billboard actually knows if that is a British Airways plane or not and the flight number displayed is the actual one!

Look it’s Windows 8!

Posted on November 4, 2013 in Thoughts

Our era is literally based on marketing. There is a good chance that almost anything you decide to do or buy, is based on marketing. Someone was cleaver enough to find a way and plant you a seed for the need of a product and when you reached the point to buy that product, the brand decision was somehow already made. A good example of that could be a good movie. Once a movie hero captures your complete interest, you tend to want to do things like he does. So if the hero is holding the new Nokia and pretends that he is hacking through pentagon with a single tap, you have to get that Nokia too! As if you’re gonna be a hacker just by holding that particular brand.

Leaking marketing.

Posted on September 10, 2013 in Thoughts

Using Apple’s products for more than a decade, I can only say that I’m thrilled every time one of their keynotes is coming up or whenever they announce a new event just to introduce new products. One of the things that turned me into a true Apple fan, was the keynotes that Steve Jobs was presenting. Not only because of it’s unique keynote style, but also because of the hidden surprises he always had for us.